{"id":6680,"date":"2017-10-11T08:36:39","date_gmt":"2017-10-11T08:36:39","guid":{"rendered":"http:\/\/www.eiffel.ee\/?p=6680"},"modified":"2020-10-15T11:24:44","modified_gmt":"2020-10-15T11:24:44","slug":"13-levinud-viga-millega-oma-kodulehe-tekstid-ara-rikud","status":"publish","type":"post","link":"https:\/\/www.eiffel.ee\/en\/13-levinud-viga-millega-oma-kodulehe-tekstid-ara-rikud\/","title":{"rendered":"13 levinud viga, millega oma kodulehe tekstid \u00e4ra rikud"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9724 size-large\" src=\"https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-650x471.jpg\" alt=\"Kodulehe vead_Eiffel teksti- ja t\u00f5lkeb\u00fcroo\" width=\"650\" height=\"471\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-650x471.jpg 650w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-300x217.jpg 300w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-768x556.jpg 768w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-1536x1112.jpg 1536w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-2048x1483.jpg 2048w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-70x51.jpg 70w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-220x159.jpg 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/10\/iStock-1163695995-829x600.jpg 829w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Enamasti r\u00e4\u00e4gitakse sellest, mida toimivale kodulehele kirjutada tuleks.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ent\u00a0sama oluline on see, mida sinna kirjutada EI TOHI.<\/span><\/p>\n<p><span style=\"color: #000000;\">On olemas v\u00e4ga konkreetsed vead, mida teevad ka kogenud koduleheloojad. P\u00fc\u00fca neid igal juhul v\u00e4ltida.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Millest siis oma kodulehe tekstides eemale hoida<\/strong>, et see<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">hoiaks k\u00fclastajad lehel ning<\/span><\/li>\n<li><span style=\"color: #000000;\">paneks nad seal ringi vaatama ja sinu kliendiks hakkama?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 1<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">J\u00c4TAD END TUTVUSTAMATA<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Seni, kuni sinu kaubam\u00e4rk ei ole nii tuntud, et k\u00f5ik seda ja sinu poolt pakutavaid tooteid \/ teenuseid ning nendega seotud v\u00e4\u00e4rtusi teavad, pead end k\u00fclastajale kohe avalehel tutvustama.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ta peaks <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.eiffel.ee\/avaleht-naita-mida-pakud-ja-miks-see-kasulik-on\/\">avalehel saama 5 sekundiga teada 3 p\u00f5hiasja<\/a><\/span>:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Mida ma siit saan<\/span><\/li>\n<li><span style=\"color: #000000;\">Kuidas mu elu sellest paremaks muutub<\/span><\/li>\n<li><span style=\"color: #000000;\">Mida ma edasi tegema peaks<\/span><\/li>\n<\/ol>\n<h2><span style=\"color: #ffffff;\">blank<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 2<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">KESKENDUD S\u00d5NALE \u201eMEIE\u201c, MITTE S\u00d5NALE \u201eSINA\u201c v\u00f5i \u201eTEIE\u201c<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">On ehk ainult \u00fcks olukord, kus v\u00f5id oma kodulehel kasutada s\u00f5na \u201emeie\u201c v\u00f5i oma kaubam\u00e4rgi nime \u2013 kui oled juba lugejast ehk oma v\u00f5imalikust kliendist r\u00e4\u00e4kinud.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tihti laome me oma tekstid meiesid ja minasid t\u00e4is, unustades sealjuures t\u00e4iesti selle, et veebik\u00fclastaja ei hooli meist karvav\u00f5rdki. Nagu Mihkel Raud \u00fctleb \u2013 inimest kotib ainult tema ise:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Ta ei tulnud sinu lehele lugema, mida SINUL pakkuda on<\/span><\/li>\n<li><span style=\"color: #000000;\">Ta tuli sellep\u00e4rast, et tal on vajadus, millele ta otsib lahendust<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Vaata k\u00f5ik oma tekstid \u00fcle ja asenda k\u00f5ikjal \u201emeie\u201c hoopis \u201esina\u201c v\u00f5i \u201eteie\u201c vastu.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Seej\u00e4rel vaata k\u00f5ik tekstid veelkord \u00fcle, et s\u00f5num ikka \u00f5igeks j\u00e4\u00e4ks.<\/span><\/p>\n<p><span style=\"color: #000000;\">PS. Meie-lauseid v\u00f5id siin-seal ikka kirjutada. Ent need peavad alati v\u00e4ljendama seda, millist kasu k\u00fclastaja neist enda jaoks saab.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 3<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">KASUTAD VAID \u00dcHT KINDLAT VORMINGUT<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Kui iga l\u00f5ik n\u00e4eb v\u00e4lja t\u00e4pselt \u00fchesugune \u2013 \u00e4\u00e4rest \u00e4\u00e4reni teksti t\u00e4is tuubitud \u2013 kaotab lugeja kiirelt huvi.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Kui leht koosneb vaid t\u00e4pploenditest, muutub see samuti lugemisel t\u00fc\u00fctuks. Halb on just siis, kui t\u00e4pploendit kasutatakse liiga palju ja loendid on liiga pikad.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Kui kasutad liiga palju rasvast teksti, ei oska lugeja enam midagi oluliseks pidada.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Kui tahad k\u00fclastajat oma lehel hoida, <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.eiffel.ee\/pane-rohkem-inimesi-oma-tekste-lugema-5-lihtsat-votet\/\">kasuta tekstide vormindamisel eri stiile<\/a><\/span><\/span><span style=\"color: #000000;\">.<\/span><\/p>\n<h2><span style=\"color: #ffffff;\">blank<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 4<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">TERVITAD KODULEHELE J\u00d5UDVAID K\u00dcLASTAJAID<\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Sa ei pea kedagi tervitama.<\/span><\/p>\n<p><span style=\"color: #000000;\">K\u00fclastaja teab, et ta on kohal, ja tahab lihtsalt oma asjaga \u2013 lahenduste leidmisega \u2013 edasi liikuda.<\/span><\/p>\n<p><span style=\"color: #000000;\">J\u00e4ta \u201eTere tulemast meie kodulehele\u201c kus see ja teine ning hakka kohe asjali<\/span><span style=\"color: #000000;\">kuks.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 5<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">USALDAD KINNISILMI TURUNDAJAID<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Probleem on selles, et turundajad on toodete \/ teenuste osas tavaliselt pigem \u00fcldiste, mitte spetsiifiliste teadmistega.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tihti muudavad nad potentsiaalselt v\u00f5imsa s\u00f5numi \u2013 mis kliendile k\u00f5ige enam korda l\u00e4heb \u2013 \u00fcmmarguseks m\u00fc\u00fcgijutuks. <\/span><\/p>\n<p><span style=\"color: #000000;\">Sea nende t\u00f6\u00f6 k\u00fcsim\u00e4rgi alla: kas loodud s\u00f5num ikka vajutab kliendi suurimale valule? <\/span><\/p>\n<p><span style=\"color: #000000;\">Miks me just nii teeme? <\/span><\/p>\n<p><span style=\"color: #000000;\">Jne.<\/span><\/p>\n<p><span style=\"color: #000000;\">Veebitekste luues m\u00f5tle alati sellele, et <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.eiffel.ee\/kuidas-kirjutada-koduleht-mis-myyb\/\">klient oleks esimesel kohal<\/a><\/span>.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 6<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">V\u00d5TAD K\u00d5IK KOKKU S\u00d5NADEGA \u201eS\u00c4\u00c4STA AEGA JA RAHA\u201c<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Kui tahad oma toote v\u00f5i teenuse p\u00f5his\u00f5numiks kirjutada \u201es\u00e4\u00e4sta aega\u201c v\u00f5i \u201es\u00e4\u00e4sta raha\u201c, anna endale kohe vastu n\u00e4ppe. Miks?<\/span><\/p>\n<p><span style=\"color: #000000;\">Sest need on kaks k\u00f5ige enam \u00fclekasutatud s\u00f5napaari, mida ei tohiks esineda \u00fchegi ettev\u00f5tte (eriti <em>start-up<\/em>\u2019i) kodulehel.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ole konkreetne ja m\u00f5\u00f5da k\u00f5ike, mida saad!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">T\u00e4pselt kui palju sa kliendi aega\/raha s\u00e4\u00e4stad?<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00dcks kahest on sinu potentsiaalsete klientide jaoks t\u00e4htsam.<\/span><\/p>\n<p><span style=\"color: #000000;\">Uuri v\u00e4lja, kumb, ning pane konkreetse s\u00f5numina kirja, kui palju sa neil oma toote v\u00f5i teenusega s\u00e4\u00e4sta aitad \u2013 eurodes, tundides v\u00f5i protsentides.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 7<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">ARVAD, ET SINU TARBIJA\/SIHTR\u00dcHM ON JUBE TARK (JA VAJAB SUURI S\u00d5NU)<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Iga sihtr\u00fchm koosneb v\u00e4ga erinevatest inimestest.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ka siis, kui sinu potentsiaalsed kliendid on arendajad v\u00f5i h\u00e4kkerid (kes on sinu arvates sinuga sama targad), tahab osa neist saada infot lihtsamal kujul.<\/span><\/p>\n<p><span style=\"color: #000000;\">Teistmoodi.<\/span><\/p>\n<p><span style=\"color: #000000;\">L\u00fchemate lausetega.<\/span><\/p>\n<p><span style=\"color: #000000;\">Arusaadavamalt.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sama asi kehtib ka juhul, kui sinu sihtr\u00fchma moodustavad IT-juhid v\u00f5i valitsusametnikud.<\/span><\/p>\n<p><span style=\"color: #000000;\">See kehtib alati.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Seega \u2013 \u00e4ra loobi suuri ja t\u00e4htsaid s\u00f5nu v\u00f5i v\u00e4ga tehnilisi v\u00e4ljendeid, kui sa pole kindel, et need sulle kasuks tulevad.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><strong><span style=\"color: #ffffff;\">blank<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>VIHJE<\/strong>: Kui sulle ei meeldinud mingit teksti kirjutada, ei meeldi ka teistele <\/span><span style=\"color: #000000;\">seda ilmselt lugeda.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 8<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">UNUSTAD PANNA K\u00dcLASTAJA JAH \u00dcTLEMA<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Veebik\u00fclastajat huvitab kaks asja:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">kas sa lahendad tema probleemi \/ pakud seda, mida ta otsib<\/span><\/li>\n<li><span style=\"color: #000000;\">kas ta saab selle sinu kodulehelt kiiresti ja kergesti k\u00e4tte<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Mida kauem sa suudad k\u00fclastaja oma ausatele ja detailsetele v\u00e4idetele \u201ejah\u201c \u00fctlema ning m\u00f5ttes kaasa noogutama panna, seda suurem on t\u00f5en\u00e4osus, et tal tekib tunne, et sinu toode v\u00f5i teenus aitab lahendada tema probleemi. Miks?<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Sest ta tunneb, et sa m\u00f5istad teda.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Kuidas seda teha?<\/span><\/p>\n<p><span style=\"color: #000000;\">Mistahes sisulehe teksti luues p\u00fchenda esimesed paar rida v\u00e4idetele, millega lugeja samastuda v\u00f5iks. \u00dcks asi t\u00f6\u00f6tab alati h\u00e4sti \u2013 kui kirjeldad probleeme, millega k\u00fclastaja kokku puutub.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 9<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">TEED K\u00dcLASTAJALE OSTMISE RASKEKS<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Sinu koduleht peaks k\u00fclastajale ostmise, p\u00e4ringu saatmise v\u00f5i kontaktiv\u00f5tmise lihtsaks tegema!<\/span><\/p>\n<p><span style=\"color: #000000;\">Veendu, et sinu p\u00e4ringuvormid oleksid v\u00f5imalikult l\u00fchikesed ja \u00fcleskutsenupud (<em>CTA<\/em>) h\u00e4sti n\u00e4htaval.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kui vaja, pane kasv\u00f5i oma men\u00fc\u00fcribale link \u201eOsta siit\u201c.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Sa ei taha k\u00fcll agressiivse m\u00fc\u00fcjana paista, ent samas ei taha sa ka ju seda, et inimesed sinu kodulehel \u201eOsta kohe\u201c v\u00f5i \u201eLisa ostukorvi\u201c nuppu taga otsima peaksid.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Isegi kui usud, et inimesed saavad aru, et mingil pildil saab kl\u00f5psata, siis veendu selles (testides seda m\u00f5ne v\u00e4rske silmapaari peal).<\/span><\/p>\n<p><span style=\"color: #000000;\">Ehk on ikkagi vajalik vastavasse kohta ka \u00fcks CTA-nupp lisada?<\/span><\/p>\n<p><span style=\"color: #000000;\">Seega \u2013 igal lehel peaks olema \u00fcleskutsenupp ja selged juhised, mida j\u00e4rgmisena teha.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00c4ra j\u00e4\u00e4 lootma, et \u00a0navigatsiooniriba \u00fctleks inimestele, mida edasi teha. Pane j\u00e4rgmise sammu astumiseks nupp v\u00f5i link. Igale lehele.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 10<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">PEIDAD OLULISE INFO TEKSTI L\u00d5PPU<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Veebileht ei ole essee, kus k\u00f5igepealt on sissejuhatus, siis arutlus ja l\u00f5puks j\u00e4reldused. Vastupidi!<\/span><\/p>\n<p><span style=\"color: #000000;\">Sinu k\u00f5ige t\u00e4htsam s\u00f5num v\u00f5i info <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.eiffel.ee\/muuva-teksti-kirjutamine\/\">peab olema toodud kohe iga alamlehe alguses<\/a><\/span> (ajakirjanduses nimetatakse seda tagurpidi p\u00fcramiidiks).<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Klient tahab k\u00f5igepealt n\u00e4ha suurt pilti:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Mida sa tema heaks teha saad?<\/span><\/li>\n<li><span style=\"color: #000000;\">Kuidas sa seda teistest paremini teed?<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">Alles siis v\u00f5ib teda hakata huvitama muu v\u00e4hemoluline.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 11<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">PAKUD K\u00dcLASTAJALE KORRAGA LIIGA PALJU<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Kui annad k\u00fclastajale korraga liiga palju infot, peletad ta oma lehelt minema.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kui said inimese oma kodulehele n\u00e4iteks sellega, et lubasid talle tasuta juurdep\u00e4\u00e4su mingile materjalile, siis pakugi seda. J\u00e4ta muud teemad (sh talle m\u00fc\u00fcmine) m\u00f5neks <em>teiseks korraks<\/em>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sama v\u00f5ib \u00f6elda ka s\u00f5nade arvu kohta.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">\u00c4ra kasuta 30 s\u00f5na seal, kus saad sama asja \u00f6eldud 10 s\u00f5naga.<\/span><\/p>\n<\/blockquote>\n<h2>\u00a0<\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 12<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">ILLUSTREERID TEKSTI M\u00d5TTETUTE PILDIPANGA PILTIDEGA<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Pildipanga pilt naeratavast inimesest arvuti taga on sama kasutu kui ahjuta saun.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kui sa ei leia oma teksti illustreerimiseks sobivat fotot v\u00f5i ikooni, ehk on see m\u00e4rguandeks, et tekst polegi nii t\u00e4htis? <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.eiffel.ee\/tekst-voi-disain-kummast-veebi-puhul-alustada\/\">V\u00f5ib-olla peaksid sellest loobuma<\/a><\/span>?!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Aga milline on \u00fcks m\u00f5ttetu pildipanga pilt?\u00a0<\/span><span style=\"color: #000000;\">Kli\u0161eelik, n\u00e4htavalt teeseldud, maitsetu.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Pildipangas on ka hulgaliselt p\u00e4rleid \u2013 need tuleb sul lihtsalt \u00fcles leida. Ja see on ajakulukas.<\/span><\/p>\n<p><span style=\"color: #000000;\">N\u00e4e fotode otsimisega vaeva. On t\u00e4iesti normaalne, et m\u00f5nikord kulub \u00fche t\u00f5eliselt hea ja sobiva pildi leidmiseks tund v\u00f5i kauemgi.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">VIGA NR 13<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">J\u00c4TAD TEKSTID TOIMETAMATA JA TAGASISIDETA<\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Sa vajad oma tekstile tagasisidet, sest n\u00fc\u00fcdseks oled ise juba teemas nii s\u00fcgavalt sees, et lisa-silmapaar kulub marjaks \u00e4ra.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Ega tekst osadele k\u00fcsimustele vastamata j\u00e4tnud?<\/span><\/li>\n<li><span style=\"color: #000000;\">Kas m\u00f5ni osa tekstist v\u00f5iks olla selgemini v\u00e4ljendatud?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Enne mistahes teksti kodulehele \u00fcles panemist anna see lugeda v\u00e4hemalt kahele kolleegile\/s\u00f5brale, kellest \u00fcks v\u00f5iks olla keeletoimetaja v\u00f5i v\u00e4ga hea keeletajuga.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Lisaks muule aitavad nad sul \u00fcles leida kirjavead ning muud lihtvead, mis sul kahe silma vahele v\u00f5isid j\u00e4\u00e4da.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>NIPP<\/strong>: Kui iseenda t\u00f6\u00f6d \u00fcle loed, on hea nipp alustada l\u00f5igu l\u00f5pust ja lugeda tagantpoolt ettepoole. Niimoodi p\u00fcsid ergas ja leiad vead kergemini \u00fcles.<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">blank<\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>KOKKUV\u00d5TE<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00c4ra kohtle oma kodulehe k\u00fclastajaid nagu \u00f5petlasi, kellele meeldib lugeda keerulisi tekste.<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00c4ra kohtle neid nagu juriste, kes ajavad peene kirjaga tekstis n\u00e4puga j\u00e4rge.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Tee parem oma tekst nii lihtsaks kui v\u00f5imalik ja V\u00c4LDI neid vigu:<\/span><\/strong><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">J\u00e4tad avalehel end tutvustamata<\/span><\/li>\n<li><span style=\"color: #000000;\">Kirjutad endast, mitte lugejast<\/span><\/li>\n<li><span style=\"color: #000000;\">Vormindad kogu teksti \u00fchte moodi<\/span><\/li>\n<li><span style=\"color: #000000;\">Kirjutad avalehele suurelt \u201eTere tulemast meie kodulehele!\u201c<\/span><\/li>\n<li><span style=\"color: #000000;\">Usaldad k\u00f5iges kodulehte puudutavas vaid turundajaid<\/span><\/li>\n<li><span style=\"color: #000000;\">Kasutad oma peamise m\u00fc\u00fcgiargumendina \u201eS\u00e4\u00e4sta aega \/ raha\u201c<\/span><\/li>\n<li><span style=\"color: #000000;\">Pead oma sihtr\u00fchma \u00fclem\u00e4\u00e4ra targaks<\/span><\/li>\n<li><span style=\"color: #000000;\">Unustad k\u00fclastaja lugemisel \u201ejah\u201c \u00fctlema panna<\/span><\/li>\n<li><span style=\"color: #000000;\">Teed k\u00fclastajale ostmise ja veebis liikumise keeruliseks<\/span><\/li>\n<li><span style=\"color: #000000;\">Paned k\u00f5ige olulisema alles teksti l\u00f5ppu<\/span><\/li>\n<li><span style=\"color: #000000;\">Annad k\u00fclastajale korraga liiga palju infot<\/span><\/li>\n<li><span style=\"color: #000000;\">Kasutad vaid \u00fcldisi \u2013 pildipanga \u2013 pilte<\/span><\/li>\n<li><span style=\"color: #000000;\">J\u00e4tad tekstidele tagasiside k\u00fcsimata<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">blank<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Lisaks toodud nimekirjale aitab sind m\u00fc\u00fcvate kodulehe tekstide loomisel<\/span>\u00a0<span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.eiffel.ee\/kuidas-kirjutada-koduleht-mis-myyb\/\">eriti see artikkel<\/a><\/span>.<\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ega sina neisse langenud pole? <\/p>\n<p>On hulk levinud vigu, mida isegi kogenud turundajad oma veebitekstides teevad.<\/p>\n<p>V\u00e4ldi neid 13 l\u00f5ksu, kui tahad oma kodulehe k\u00fclastajast kliendi teha.<\/p>\n","protected":false},"author":1,"featured_media":9724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[37],"class_list":["post-6680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","tag-kodulehe-tekstid"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/comments?post=6680"}],"version-history":[{"count":42,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6680\/revisions"}],"predecessor-version":[{"id":9738,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6680\/revisions\/9738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media\/9724"}],"wp:attachment":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media?parent=6680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/categories?post=6680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/tags?post=6680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}