{"id":6428,"date":"2017-08-23T12:44:57","date_gmt":"2017-08-23T12:44:57","guid":{"rendered":"http:\/\/www.eiffel.ee\/?p=6428"},"modified":"2022-01-27T13:47:20","modified_gmt":"2022-01-27T13:47:20","slug":"sisuturundus-kas-oled-asjast-oigesti-aru-saanud","status":"publish","type":"post","link":"https:\/\/www.eiffel.ee\/en\/sisuturundus-kas-oled-asjast-oigesti-aru-saanud\/","title":{"rendered":"Sisuturundus \u2013 kas oled asjast \u00f5igesti aru saanud?"},"content":{"rendered":"<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6439\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuturundus_vs_reklaamartikkel-1.jpg\" alt=\"Sisuturundus_vs_reklaamartikkel\" width=\"500\" height=\"334\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuturundus_vs_reklaamartikkel-1.jpg 500w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuturundus_vs_reklaamartikkel-1-300x200.jpg 300w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuturundus_vs_reklaamartikkel-1-220x147.jpg 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuturundus_vs_reklaamartikkel-1-298x200.jpg 298w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><br>Teeme \u00fche asja kohe selgeks \u2013 \u00fckski neist ei ole sisuturundus:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Toote v\u00f5i teenuse kiidulaul meediav\u00e4ljaande rubriigis \u201eSisuturundus\u201c<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Tellitud tonaalsusega \u201earvustus\u201c m\u00f5nes populaarses blogis<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Ostetud promoklipp kommertstelekanali uudistesaates<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><br>Kaugel sellest!<\/span><\/p>\n<p><span style=\"color: #000000;\">Aga millegip\u00e4rast just seda kiputakse sisuturunduse teenuse all m\u00fc\u00fcma. Ja ostma.<\/span><\/p>\n<p><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2 style=\"text-align: center;\"><strong>Aga mis see sisuturundus siis on?<\/strong><\/h2>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Sisuturunduse<\/span> <span style=\"text-decoration: underline;\"><a href=\"http:\/\/contentmarketinginstitute.com\/what-is-content-marketing\/\">definitsioon<\/a><\/span> <span style=\"color: #000000;\">\u00fctleb:<\/span><\/p>\n<p><span style=\"color: #000000;\">Sisuturundus on turundusstrateegia, mis keskendub <u>huvitava<\/u>, <u>kasuliku<\/u> ja <u>j\u00e4rjepideva<\/u> sisu loomisele ja levitamisele, eesm\u00e4rgiga v\u00f5ita ja hoida konkreetse sihtgrupi t\u00e4helepanu, kasvatades seel\u00e4bi m\u00fc\u00fcki.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kas m\u00f5ni eeltoodud n\u00e4idetest vastab definitsioonile?<\/span><\/p>\n<p><span style=\"color: #000000;\">Pigem mitte.<\/span><\/p>\n<p><span style=\"color: #000000;\">Aga miks siis sisuturundust ja selle m\u00f5istet vildakalt kasutatakse?<\/span><\/p>\n<p><span style=\"color: #000000;\">P\u00e4ris suurt rolli m\u00e4ngivad siin meediav\u00e4ljaanded.<\/span><\/p>\n<\/div>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><br>Sisuturundus <\/strong><strong>\u2260 reklaamartikkel<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Kommertsajakirjandus toetub suuresti reklaamirahale, nii et <strong>reklaami m\u00fc\u00fcmine<\/strong> on neile \u00e4riliselt oluline.<\/span><\/p>\n<p><span style=\"color: #000000;\">Klassikalise reklaami k\u00f5rval v\u00f5ib tellida ka ettev\u00f5ttest v\u00f5i tootest jutustava <strong>reklaamartikli<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ent s\u00f5nal \u201ereklaamartikkel\u201c on <strong>negatiivne maik<\/strong>, sest kinni makstud kiidus\u00f5nad ei m\u00f5ju lugejale usaldusv\u00e4\u00e4rselt.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Sisuturundus: On nagu reklaamartikkel, aga samas ei ole ka. Hind on nagu reklaamil, aga reklaami selle eest ei saa. <\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Kommertsajakirjandus n\u00e4gi oma v\u00f5imalust, kui <strong>k\u00e4ibele tuli m\u00f5iste \u201esisuturundus\u201c<\/strong>. Reaalsuses asendas see reklaamartikli m\u00f5iste, kuid sisu \u2013 makstud reklaam \u2013 on paljudel juhtudel j\u00e4\u00e4nud samaks.<\/span><\/p>\n<p><span style=\"color: #000000;\">Reklaamartikli ja sisuturunduse vahele EI SAA&nbsp;v\u00f5rdusm\u00e4rki t\u00f5mmata. Ometi tehakse seda liigagi sageli.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kuigi sisuturunduse m\u00f5iste on tellijale sageli h\u00e4gune, on selle m\u00f5ju kordades suurem kui tavalisel reklaamartiklil.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&nbsp;<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Mida sisuturundus sulle annab?<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\">1. Sisuturundus muudab kodulehe otsimootoritele n\u00e4htavaks<\/span><\/h2>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Meetoditest, kuidas Google\u2019i otsingutulemuste pingereas konkurentidest ette j\u00f5uda, on saanud terve teadus.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sisuturundusel on selles teaduses oma kindel koht.<\/span><\/p>\n<p><span style=\"color: #000000;\">Teadup\u00e4rast eelistab Google otsingutulemuste kuvamisel autoriteetseid veebisaite.<\/span><\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Ka sina v\u00f5id oma veebiga valdkonna autoriteediks saada. Ning Google\u2019i otsingus pingerea tippu t\u00f5usta. Tuleb vaid kirjutada v\u00f5imalikult palju head sisu. <\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><strong>&nbsp;<\/strong><\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>Saa m\u00e4rks\u00f5nadega eksperdiks<\/strong><\/span><\/h4>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Veebi sisulehel oma tooteid ja teenuseid tutvustades ei tohi sa populaarsete otsis\u00f5nade ehk <strong>m\u00e4rks\u00f5nade<\/strong> kasutamisega liialdada \u2013 tekst tunduks kunstlik ja veider.<\/span><\/p>\n<p><span style=\"color: #000000;\">Samuti pole m\u00f5istlik sisulehte \u00fclearu pikaks venitada, sest info peab olema k\u00fclastajale kiiresti leitav.<\/span><\/p>\n<p><span style=\"color: #000000;\">K\u00fcll aga saad oma ettev\u00f5tte blogis avaldada <strong>olulisi m\u00e4rks\u00f5nu<\/strong> k\u00e4sitlevaid tekste. Mida rohkem tekste, seda suurem autoriteetsus.<\/span><\/p>\n<p><span style=\"color: #000000;\">Google\u2019i silmis muutub sinu veebisait seel\u00e4bi \u00fcha m\u00f5jukamaks ning t\u00f5useb <u>otsingutulemustes<\/u> <u>ettepoole<\/u>. Ja klient leiab su kergemini \u00fcles.<\/span><\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">N\u00e4htaval olek on \u00e4\u00e4rmiselt oluline, sest internetis teeb enne ostu eelt\u00f6\u00f6d koguni<\/span> <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\"><span style=\"text-decoration: underline;\">81% inimestest<\/span><\/a>.<\/p>\n<\/blockquote>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<\/div>\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\"><br>2.<b>&nbsp;<\/b>Sisuturundusega t\u00f5stad kodulehe k\u00fclastatavust<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p>B\u00e4nnerreklaamid hakkavad unustuste h\u00f5lma vajuma.<\/p>\n<ul>\n<li><span style=\"color: #000000;\">Statistika kohaselt <strong>ignoreerib<\/strong> <strong>b\u00e4nnereid<\/strong> koguni<\/span> <a href=\"http:\/\/www.adotas.com\/2013\/03\/study-86-of-consumers-suffer-from-banner-blindness\/\"><span style=\"text-decoration: underline;\">86% inimestest<\/span><\/a><span style=\"color: #000000;\">.<\/span><\/li>\n<li><span style=\"color: #000000;\">Teadlikumad arvutikasutajad blokeerivad reklaamid brauseri laiendusega <strong>AdBlock<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Eestis kasutab AdBlocki <\/strong><\/span><a href=\"https:\/\/pagefair.com\/blog\/2015\/adblock-explorer\/\"><span style=\"text-decoration: underline;\">neljandik<\/span><\/a><span style=\"color: #000000;\"><strong> k\u00f5igist arvutikasutajatest. <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">V\u00e4hem teadlikud arvutikasutajad on b\u00e4nnerite suhtes v\u00e4lja arendanud <strong>b\u00e4nneripimeduse<\/strong> \u2013 silmanurgast n\u00e4evad, et reklaam plingib, kuid ei p\u00f6\u00f6ra sellele t\u00e4helepanu.<\/span><\/p>\n<p><span style=\"color: #000000;\">B\u00e4nnerid toovad k\u00fcll klikke, kuid paljudel juhtudel on ilmselt tegemist kogemata b\u00e4nneril kl\u00f5psanud k\u00fclastajaga, kes avanenud lehe kohe sulgeb.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Niisiis, tuleb leida uusi viise, kuidas k\u00fclastajad enda kodulehele tuua!<\/span><\/p>\n<\/blockquote>\n<h4><span style=\"color: #000000;\"><strong><span style=\"color: #ffffff;\">blank<\/span><br>Google ei ole ainus kanal<\/strong><\/span><\/h4>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">V\u00f5id kliendid sisuturundusega oma kodulehele <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.eiffel.ee\/facebooki-turundus\/\">tuua ka l\u00e4bi sotsiaalmeedia<\/a><\/span>.<\/span><\/p>\n<p><span style=\"color: #000000;\">N\u00e4iteks ettev\u00f5tte Facebooki konto kaudu saad<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">suhelda olemasolevate klientidega<\/span><\/li>\n<li><span style=\"color: #000000;\">edastada huvitavat infot, millega k\u00f6ita uusi kontakte<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p>Facebook v\u00f5imaldab raha eest postitusi sihtida, et need j\u00f5uaks inimesteni, kes on teemast huvitatud.<\/p>\n<p><span style=\"color: #000000;\">Aga sul on tarvis ka materjali, millega sihtida.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>Tavareklaam ei m\u00f5ju enam<\/strong><\/span><\/h4>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Sihtides puhast reklaami, oled valinud keerulise tee. Reklaamist on inimestel juba niigi \u00fclek\u00fcllus.<\/span><\/p>\n<p><span style=\"color: #000000;\">Oma aega eelistatakse kulutada millelegi, mille lugemine on<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>kasulik<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>hariv<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>huvitav<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"color: #000000;\"><strong>meelelahutuslik<\/strong><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Facebooki kasutajad ei ole sugugi kitsid jagama infot, mis neid t\u00f5esti aitas v\u00f5i mis neile huvitav tundus. <\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\"><br>Sinu \u00fclesanne on lihtsalt <strong>luua sisu<\/strong>, mis neile tingimustele vastab. Edasine j\u00e4ta postitust jagavate kasutajate hooleks.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>Loo enda reklaamikanal<\/strong><\/span><\/h4>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Enda ettev\u00f5tte blogi sisu saad levitada ka <strong>meiliturunduse<\/strong> kaudu. See on<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>soodne<\/strong> \u2013 meilide saatmine ei ole kallis<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>efektiivne<\/strong> \u2013 kui kogud andmebaasi vaid \u201esoojad kontaktid\u201c<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #ffffff;\">blank<\/span><\/strong><\/p>\n<p>Isikliku meilibaasi kokkupanek n\u00f5uab muidugi aega ja vaeva, kuid tulemus on seda v\u00e4\u00e4rt.<\/p>\n<p><span style=\"color: #000000;\">Meilide abil saad olemasolevate ja tulevaste klientidega <strong>j\u00e4rjepidevalt<\/strong> <strong>kontaktis olla<\/strong> ning anda kohe m\u00e4rku, kui sinu kodulehele on ilmunud uut ja p\u00f5nevat lugemist.<\/span><\/p>\n<p><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\">3. Sisuturundusega kasvatad usaldusv\u00e4\u00e4rsust<\/span><\/h3>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p>Usaldusv\u00e4\u00e4rsus on kliendisuhte <strong>k\u00f5ige<\/strong> <strong>v\u00e4\u00e4rtuslikum valuuta<\/strong>.<\/p>\n<p><span style=\"color: #000000;\">Ja mitte ainult l\u00e4bi veebi m\u00fc\u00fcvate ettev\u00f5tete puhul.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Klientide usaldus on oluline igale ettev\u00f5ttele.<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Libe m\u00fc\u00fcgijutt n\u00e4hakse kohe l\u00e4bi ja see tekitab klientides nii br\u00e4ndi kui ka toodete suhtes vastumeelsust.<\/span><\/p>\n<p><span style=\"color: #000000;\">Klient ei taha tunda, et talle soovitakse m\u00fc\u00fca ainult selleks, et tema pealt <u>raha teenida<\/u>. Klient tahab tunda, et ta ostab toote v\u00f5i teenuse, mis tema vajadustele vastab ja tema elu paremaks teeb.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&nbsp;<\/strong><\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>Kuidas sisuturunduse abil usaldust v\u00f5ita?<br><span style=\"color: #f1f1f1;\">k<\/span><\/strong><\/span><\/h4>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<ol>\n<li><strong><span style=\"color: #000000;\">Tee oma kliendist teadlik ostja.<\/span><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p>Eelpool oli juttu sellest, et enne ostu teeb j\u00e4rjest rohkem inimesi <strong style=\"color: #000000; font-size: inherit;\">internetis eelt\u00f6\u00f6d<\/strong><span style=\"color: #000000; font-size: inherit;\">.<\/span><\/p>\n<p><span style=\"color: #000000;\">Guugeldav ostja otsib <strong>neutraalset<\/strong> <strong>infot<\/strong>, mitte promotekste v\u00f5i erapoolikut kiitust.<\/span><\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Guugeldav klient tahab<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">teada, mida enne toote v\u00f5i teenuse tellimist silmas pidada<\/span><\/li>\n<li><span style=\"color: #000000;\">hajutada oma ostueelseid k\u00f5hklusi<\/span><\/li>\n<\/ul>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Kui oled <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.eiffel.ee\/sisuturundus-laiskadele-10-aegumatu-sisu-ideed\/\">neid teemasid oma veebis v\u00f5i blogis k\u00e4sitlenud<\/a><\/span>, saab ta tarviliku info sealt k\u00e4tte. Oled teda harinud ja pakkunud talle hulga vajalikke teadmisi.<\/span><\/p>\n<p><span style=\"color: #000000;\">Temast on saanud <strong>teadlik ostja<\/strong>, kes oskab ostu sooritamisel toote kohta \u00f5igeid k\u00fcsimusi k\u00fcsida.<\/span><\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<ol start=\"2\">\n<li><strong><span style=\"color: #000000;\">\u00c4ra survesta klienti, aga ole meeldej\u00e4\u00e4v!<\/span><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p>Info otsimise kaudu on klient juhuslikult j\u00f5udnud vastavat toodet v\u00f5i teenust m\u00fc\u00fcva pakkuja \u2013 <strong style=\"color: #000000; font-size: inherit;\">sinu<\/strong><span style=\"color: #000000; font-size: inherit;\"> \u2013 juurde.<\/span><\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">On v\u00e4ga t\u00f5en\u00e4oline, et ta tutvub ka sinu pakutavaga! <\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #000000;\"><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><br>Kui sinu toote v\u00f5i teenuse sisuleht vastab k\u00f5igile k\u00fcsimustele, mida teadlik ostja n\u00fc\u00fcd k\u00fcsida oskab, on suur v\u00f5imalus, et ta otsustab l\u00f5puks sinu kasuks.<\/span><\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Isegi kui ta ei osta sinult kohe, j\u00e4\u00e4d talle meelde kui kaupleja, kes<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><u>ei \u00fcrita<\/u> talle iga hinna eest midagi maha parseldada;<\/span><\/li>\n<li><span style=\"color: #000000;\">pakub tooteid ja teenuseid, mis tema elu paremaks muudavad.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p>Sa oled usaldusv\u00e4\u00e4rne!<\/p>\n<\/div>\n<h3>&nbsp;<\/h3>\n<p><span style=\"color: #000000;\"><strong>&nbsp;<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Kuidas meediav\u00e4ljaande sisuturunduse rubriik asjasse puutub?<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p>Br\u00e4ndi ja <strong>usaldusv\u00e4\u00e4rsuse<\/strong> <strong>sidumise<\/strong> p\u00f5him\u00f5ttel t\u00f6\u00f6tavad ka ajakirjanduses avaldatavad sisuturunduse artiklid.<\/p>\n<p><span style=\"color: #000000;\">AGA ainult juhul, <u>kui need on teostatud \u00f5igesti<\/u>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Esmalt vaatame, mille poolest reklaamartikkel ja sisuturundusartikkel \u00fcksteisest erinevad.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<p><strong><span style=\"color: #000000;\">Reklaamartikkel<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">kasutatakse&nbsp;<u>korduvalt<\/u>&nbsp;br\u00e4ndi nime<\/span><\/li>\n<li><span style=\"color: #000000;\">fookus on&nbsp;<u>reklaamitavatel toodetel<\/u>&nbsp;v\u00f5i&nbsp;<u>ettev\u00f5ttel<\/u><\/span><\/li>\n<\/ul>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><strong>Sisuturundu<\/strong><strong>sartikkel<\/strong><\/p>\n<ul>\n<li><span style=\"color: #000000;\">br\u00e4ndi mainitakse vaid&nbsp;<u>korra<\/u><\/span><\/li>\n<li><span style=\"color: #000000;\">fookus on&nbsp;<u>kasulikul sisul<\/u>, mitte teksti tellinud\/kirjutanud ettev\u00f5ttel<\/span><\/li>\n<\/ul>\n<\/div>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Esmapilgul tundub see vastuoluline. <\/span><\/p>\n<p><span style=\"color: #000000;\">Miks peaks \u00fcks kaupleja maksma sisuturundusartikli kirjutamise ja hiljem avaldamise eest, kui <strong>br\u00e4ndi nimi<\/strong> ei ole <strong>esiplaanil<\/strong>?<\/span><\/p>\n<p><span style=\"color: #000000;\">Kui juba maksta, tahaks oma rahast viimast v\u00f5tta, kas pole?<\/span><\/p>\n<p><\/p>\n<hr>\n<h3><span style=\"color: #000000;\"><strong><br>Toome \u00fche lihtsa n\u00e4ite.<\/strong><\/span><\/h3>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><span style=\"color: #000000;\"><span style=\"color: #000000;\">\u0160ampooni m\u00fc\u00fcv ettev\u00f5te tellib uue tootesarja tutvustamiseks artikli, mis kirjeldab seda, <strong>kui erilised ja head uued tooted on<\/strong>.<\/span><\/span><\/span>\n<p><\/p>\n<\/li>\n<li><span style=\"color: #000000;\">\u0160ampooni m\u00fc\u00fcv ettev\u00f5te tellib artikli <strong>soengutest<\/strong>, mis sobivad tukka kandvatele naistele.<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Esimesel juhul on tegemist tavalise <strong>reklaamartikliga<\/strong>. Lugeja<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">n\u00e4eb, et loo on kinni maksnud m\u00fc\u00fcgist huvitatud ettev\u00f5te ise ja ei pea \u00fclistavat teksti usutavaks;<\/span><\/li>\n<li><span style=\"color: #000000;\">tunneb, et talle \u00fcritatakse midagi p\u00e4he m\u00e4\u00e4rida.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Teises artiklis n\u00e4eb lugeja br\u00e4ndi nime <strong>positiivses kontekstis<\/strong> \u2013<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">info juures, mis on talle kasulik ja huvitav;<\/span><\/li>\n<li><span style=\"color: #000000;\">ilma agressiivse v\u00f5i libeda m\u00fc\u00fcgijututa.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Viimasel juhul j\u00e4\u00e4b kontaktist selle br\u00e4ndiga positiivne seos.<\/span><\/p>\n<hr>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\"><strong>Positiivne ja asjatundlik kuvand ongi sisuturunduse eesm\u00e4rk. <\/strong><\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">M\u00f5istagi ei saa n\u00e4htud br\u00e4ndi toodete ostmisest lugeja elu m\u00f5te. Kuid on suur t\u00f5en\u00e4osus, et tulevikus, kui ta kaupluses vastavat toodet n\u00e4eb, tuleb positiivne seos meelde ja ta <strong>otsustab seda proovida<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>&nbsp;<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Sisuturundus on uue aja m\u00fc\u00fcgimees<\/strong><\/span><\/h2>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #000000;\">Kui oled seni arvanud, et usaldusv\u00e4\u00e4rseim kontakt tekib kliendil luust ja lihast m\u00fc\u00fcgimehega, siis trendid n\u00e4itavad, et sooja suhte saad sisuturunduse abil luua ka <em>online<\/em>-kanalis.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ja mis k\u00f5ige t\u00e4htsam \u2013 erinevalt m\u00fc\u00fcgimehest on sisuturundus kliendile k\u00e4ttesaadav iga p\u00e4ev ja iga kell, 24\/7<\/span>.<\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00f5ik r\u00e4\u00e4givad sisuturundusest.<\/p>\n<p>Aga paljud r\u00e4\u00e4givad t\u00e4iesti VALEST asjast.<\/p>\n<p>Ega Sina ometi \u00fcks neist pole?<\/p>\n","protected":false},"author":1,"featured_media":6439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7],"tags":[36],"class_list":["post-6428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sisuturundus","tag-sisuturundus"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/comments?post=6428"}],"version-history":[{"count":51,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6428\/revisions"}],"predecessor-version":[{"id":10308,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6428\/revisions\/10308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media\/6439"}],"wp:attachment":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media?parent=6428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/categories?post=6428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/tags?post=6428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}