{"id":6377,"date":"2017-08-10T13:25:19","date_gmt":"2017-08-10T13:25:19","guid":{"rendered":"http:\/\/www.eiffel.ee\/?p=6377"},"modified":"2020-04-08T12:25:36","modified_gmt":"2020-04-08T12:25:36","slug":"9-votet-kuidas-valtida-igava-teksti-kirjutamist","status":"publish","type":"post","link":"https:\/\/www.eiffel.ee\/en\/9-votet-kuidas-valtida-igava-teksti-kirjutamist\/","title":{"rendered":"9 v\u00f5tet, kuidas v\u00e4ltida igava teksti kirjutamist"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-6378\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuloome_pane_tekst_elama-650x325.jpg\" alt=\"Sisuloome_pane_tekst_elama\" width=\"650\" height=\"325\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuloome_pane_tekst_elama-650x325.jpg 650w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuloome_pane_tekst_elama-300x150.jpg 300w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuloome_pane_tekst_elama-768x384.jpg 768w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuloome_pane_tekst_elama-220x110.jpg 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuloome_pane_tekst_elama-1200x600.jpg 1200w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/Sisuloome_pane_tekst_elama.jpg 2000w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"color: #000000;\"><br \/>Kirjutamisel on lihtne kinni j\u00e4\u00e4da kli\u0161eede v\u00f5rku.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kulunud s\u00f5nadega aga m\u00e4gesid ei liiguta!<\/span><\/p>\n<p><span style=\"color: #000000;\">J\u00e4rgneva 9\u00a0lihtsa stiiliv\u00f5tte abil saad oma s\u00f5nakasutust v\u00e4rskendada.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ning mis veelgi olulisem &#8211; paned lugeja oma teksti sisse ahmima.<\/span><\/p>\n<p><span style=\"color: #000000;\">PS. \u00c4ra teksti kirjutamisel muidugi\u00a0<\/span><a href=\"http:\/\/www.eiffel.ee\/pane-rohkem-inimesi-oma-tekste-lugema-5-lihtsat-votet\/\">vormindust unusta<\/a>.<\/p>\n<p>\u00a0<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>1. S\u00fcnon\u00fc\u00fcmid \u2013 korda m\u00f5tet, aga teise s\u00f5naga!<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Tihti on teksti kirjutades esimesena p\u00e4he turgatav v\u00e4ljend kli\u0161ee, mis ei \u00fctle lugejale tegelikult suurt midagi.\u00a0<\/span><span style=\"color: #000000;\">Tema erutamisest r\u00e4\u00e4kimata.<\/span><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><span style=\"color: #000000;\"><em>Kvaliteetne ja kiire teenus<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Soodne v\u00f5imalus<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Tipptasemel spetsialistid<\/em><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><br \/>Tuleb tuttav ette?<\/span><\/p>\n<p><span style=\"color: #000000;\">Kulunud v\u00e4ljendite v\u00e4ltimise \u00fcks v\u00f5imalus on kasutada s\u00fcnon\u00fc\u00fcme.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sest Sinu teksti muudavad elavamaks erineva k\u00f5la ja kirjapildiga s\u00f5nad-laused.<\/span><\/p>\n<h3>\u00a0<\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><br \/>5 keeletrikki s\u00fcnon\u00fc\u00fcmide loomiseks:<\/strong><\/span><\/h3>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><span style=\"color: #000000;\">Asenda ootusp\u00e4rane s\u00f5na tavatumaga: kvaliteet \u2013 klass omaette<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Loo uudseid (liit)s\u00f5nu: automaagiliselt (automaatselt \u2013 digitark.ee); tippnaine; gurmeemuusika<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Moodusta uusi tuletisi: vidinkond (tarvikud), digitamine, instagramindus<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Kasuta kli\u0161eesid ootamatul moel: j\u00e4tkusuutlik mood (<em>second-hand<\/em>), PR-taristu<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Leiuta uusi s\u00f5nu v\u00e4rvide, maitsete, helide jmt jaoks: t\u00e4ditoonis kampsun, laiskpunane mantel, varak\u00fcps liha (pooltoores), kriitpeenike h\u00e4\u00e4l<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Sulle tulevad appi:<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/dict.ibs.ee\/syn\/\">EKI s\u00fcnon\u00fc\u00fcmis\u00f5nastiku<\/a> <span style=\"color: #000000;\">veebiversioon\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Parema hiireklahvi vajutus Word\u2019is \u2013 s\u00fcnon\u00fc\u00fcmide nupp<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Erinevate tekstide loomise kogemus<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Sinu lugemus ja m\u00e4lu, aga ka aja jooksul tehtud m\u00e4rkmed<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">T\u00f5lkes\u00f5nastikud ja v\u00f5\u00f5rkeelsed seletavad s\u00f5naraamatud<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Teiste inimeste kuulamine! Pane huvitavad s\u00f5naleiud teinekord kohe kirja<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<hr \/>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2 style=\"text-align: center;\"><strong><br \/>2. Anton\u00fc\u00fcmid \u2013 t\u00e4psusta m\u00f5tet vastands\u00f5na abil<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p><span style=\"color: #000000;\">Sama sisu saab edasi anda ka vastands\u00f5na abil.<\/span><\/p>\n<p><span style=\"color: #000000;\">M\u00f5nikord aitab anton\u00fc\u00fcmi leidmine ja kasutamine tuua sisse uudse l\u00e4henemise.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">N\u00e4iteks, kirjutades <em>eestlastest<\/em>, v\u00f5id l\u00e4htuda hoopis <em>mitte-eestlastest<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\">Skaalal <em>kasulik-kahjulik<\/em> v\u00f5i <em>kiire-aeglane<\/em> v\u00f5id valida vastandliku vaatepunkti<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">M\u00e4ngida saad ka jaatuse ning eitusega.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteks:<\/strong><\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\"><em>Me ei venita sinu t\u00f6\u00f6de t\u00e4htajaga!<\/em> Kli\u0161eeliku \u201eTeostame t\u00f6\u00f6 kiirelt\u201c asemel.<\/span><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">PS! Ei tasu siiski unustada, et negatiivsed v\u00f5i raskust edasi andvad s\u00f5nad sisendavad \u00e4revust, hirmu ja abitust.<\/span><\/p>\n<p><span style=\"color: #000000;\">N\u00e4iteks <em>haigus<\/em>, <em>maksed<\/em>, <em>stress<\/em>, <em>rahapuudus<\/em>, <em>\u00fcksindus<\/em> jmt. Samas kui s\u00f5nad <em>tervislik<\/em>, <em>preemia<\/em>, <em>puhkus<\/em>, <em>k\u00fcllus<\/em>, <em>seltskond <\/em>jmt loovad meeldivaid kujutelmi.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>Nipp!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Kirjutades m\u00e4rgi \u00fcles v\u00f5tmes\u00f5nad ja leia neile vastands\u00f5nad. See v\u00f5te aitab ka lugejaga paremini samastuda.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteks: <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Kui kirjutad puhkusest soojal maal, loo meeleolu k\u00fclmast suvest r\u00e4\u00e4kides. Kui pakkumine on soodne, siis too esile, et see pole \u00fcldse kallis, v\u00f5rreldes n\u00e4iteks \u2026 Jne.<\/span><\/p>\n<\/div>\n<div>\u00a0<\/div>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><br \/>3. M\u00e4ngi s\u00f5nade k\u00f5laga \u2013 meel \u00e4rkab ja m\u00e4rkab!<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><br \/>J\u00e4rjestikused v\u00f5i l\u00e4hestikku asuvad samasilbilised s\u00f5nad j\u00e4\u00e4vad paremini meelde. H\u00e4\u00e4likuline koosk\u00f5la lihtsustab ka fraasi v\u00f5i lause m\u00f5istmist.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteid veebist: <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Uuri UV-indeksi kohta siit. <\/em>(reklaam Delfis)<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Suur suve soodusm\u00fc\u00fck! <\/em>(geenius.ee)<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Galeriis, mis tuksub s\u00fcdalinna tuiksoonel \u2026 <\/em>(Von Krahli Teatri uudiskiri)<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Meid \u00fcmbritsevaid helisid saab tekstis edasi anda erinevaid h\u00e4\u00e4li kirjeldavate v\u00e4ljenditega. N\u00e4iteks on seda v\u00f5tet kasutatud tuntud reklaamides <em>Kabuum<\/em> ja <em>Tudish piip!.<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">R\u00f5\u00f5mu, kurbust, imestust v\u00f5i teisi tundeid v\u00e4ljendavaid s\u00f5nu <em>ahaa<\/em>, <em>ohoo<\/em>, <em>tohoh<\/em>, <em>oi-oi<\/em>, <em>ah, hurraa<\/em> jne saad edukalt kasutada t\u00e4helepanu \u00e4ratamiseks.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Helisid v\u00e4ljendavad n\u00e4iteks s\u00f5nad <em>p\u00f5mdi<\/em>, <em>siuh<\/em>, <em>s\u00e4uh<\/em>, <em>kopp-kopp<\/em><\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong><br \/>N\u00e4iteid veebist: <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Ossa! Lennud Ussa al 370 \u20ac <\/em>(Sky 24 uudiskiri)<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Tohoh \u2013 Eesti parim teenindaja on robot?! <\/em>(directormeedia.ee)<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Kopp-kopp! Kes on? Detsember! <\/em>(Linnateatri reklaam)<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>Nipp!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Kui sa ei leia kirjutama hakkamisel mingi asja t\u00e4histamiseks kohe sobivat s\u00f5na, v\u00f5id kasutada esialgu suvalist (kirjeldavat) h\u00e4\u00e4liku\u00fchendit.<\/span><\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">N\u00e4iteks kui soovid uut kassitoitu kirjeldada teistmoodi kui \u201emaitsev\u201c, siis t\u00e4hista see s\u00f5naga \u201enurrrjas\u201c v\u00f5i \u201ekurnj\u00e4umaajav\u201c.<\/span><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Vahel saab sellisest s\u00f5nast asjagi!<\/span><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2 style=\"text-align: center;\"><strong><br \/>4. Pane lugeja fantaasia t\u00f6\u00f6le <\/strong><strong>epiteediga<\/strong><\/h2>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\"><em>Lihtne ja kodune rabarberikook<\/em><\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\"><em>\u00dctlemata suvine maasikatort<\/em><\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\"><em>Mahlased miniburgerid<\/em><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">(Toidutare.ee)<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Toidumaailmas viib maitsemeeli ergutav tekst lugejal keele alla \u00fchtki pala suhu pistmata. Miks?<\/span><\/p>\n<p><span style=\"color: #000000;\">Sest silme ette kangastub toidu v\u00e4limus, l\u00f5hn ja maitse!<\/span><\/p>\n<p><span style=\"color: #000000;\">See kehtib ka k\u00f5ikides teistes valdkondades.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">PS. Paljud omaduss\u00f5nad ei \u00fctle lugejale tegelikult eriti midagi. <\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Mida t\u00e4hendab <em>hea ilm<\/em>, <em>eksklusiivne elamu<\/em> v\u00f5i <em>kvaliteetne teenus<\/em>? <\/span><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Kasuta v\u00f5imalusel iseloomukamat s\u00f5na.<\/span><\/p>\n<\/div>\n<h2 style=\"text-align: center;\">\u00a0<\/h2>\n<p>\u00a0<\/p>\n<h2 style=\"text-align: center;\"><strong>5. V\u00f5rdlus \u2013 vii info t\u00e4psemalt kohale<\/strong><\/h2>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6487\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/ipad-vs-stone-550x366.jpg\" alt=\"ipad-vs-kivi\" width=\"550\" height=\"355\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/ipad-vs-stone-550x366.jpg 550w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/ipad-vs-stone-550x366-300x194.jpg 300w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/08\/ipad-vs-stone-550x366-220x142.jpg 220w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/am23.akamaized.net\/tms\/cnt\/uploads\/2010\/01\/ipad-vs-stone-550x366.jpg\"><em>Pildi allikas<\/em><\/a><\/p>\n<p><span style=\"color: #000000;\">V\u00f5rdlus on n\u00e4htuste k\u00f5rvutamine mingi <u>\u00fchistunnuse<\/u> alusel.<\/span><\/p>\n<p><span style=\"color: #000000;\">Selleks v\u00f5ib olla asjade v\u00e4limus (kuju, v\u00e4rv, l\u00f5hn, suurus), aga ka otstarve vm.<\/span><\/p>\n<p><span style=\"color: #000000;\">V\u00f5rdlus aitab seletada tundmatut tuntu kaudu ja uute seoste loomine ergutab lugeja kujutlusv\u00f5imet.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteks: <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><em>X on sama suur riik nagu 10 Eestit.<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Y ei j\u00e4\u00e4 t\u00f6\u00f6kindluselt maha Apple\u2019i lipulaevadest<\/em>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><br \/>V\u00f5rdlused on v\u00e4ga levinud k\u00f5nek\u00e4\u00e4ndude hulgas.<\/span><\/p>\n<p><span style=\"color: #000000;\">N\u00e4iteks: <em>nagu hane selga vesi<\/em>, <em>nagu koduta koer<\/em>, <em>nagu n\u00f5elasilmast tulnud<\/em>, <em>nii et vats vabiseb<\/em>, <em>nagu peata kana<\/em>.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>Nipp!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Tehnika- ja IT-maailm, aga ka poliitika ning \u00fcldisemalt mistahes uute n\u00e4htuste masslevik on ammendamatu allikas uute v\u00f5rdluste loomeks.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteid veebist:<\/strong> <em>ootamatu nagu Brexit<\/em>; <em>impulsiivne nagu Trump<\/em>; <em>pank, mis t\u00f6\u00f6tab nagu sotsiaalv\u00f5rgustik<\/em>; <em>g\u00fcmnaasium on nagu nutitelefon<\/em> \u2026<\/span><\/p>\n<p>\u00a0<\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><br \/>6. Lisa emotsioone m\u00f5jusa metafooriga!<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Kui v\u00f5rdlus toob sarnaste objektide\/n\u00e4htuste omadused otses\u00f5nu v\u00e4lja, siis metafoor on <em>varjatud<\/em> v\u00f5rdlus.<\/span><\/p>\n<p><span style=\"color: #000000;\">S\u00f5na v\u00f5i v\u00e4ljendit kasutatakse uues t\u00e4henduses <strong>sarnasuse<\/strong> alusel.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteid veebist: <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><em><u>Kaks k\u00e4rbest \u00fche hoobiga<\/u><\/em><em> ja ilu <u>rohkem kui rubla eest<\/u> <\/em>(naiskodukaitse.ee)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\"><em>Ma pole veel <u>s\u00fcdamedaami<\/u> leidnud, kellega <u>\u00f5lled \u00fchte kappi panna<\/u><\/em> \u2026 (\u00f5lu.ee)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\"><em>12 s\u00f6\u00f6misk\u00f5lbmatut asja, mille koerad on <u>pintslisse pistnud<\/u><\/em> (lemmikloom.ee)<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Metafoor on v\u00f5ti alateadvusse<\/strong><\/span><\/h3>\n<p>\u00a0<\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Miks <em>copywriter<\/em>\u2019id ei raputa tekste luues uusi metafoore varrukast nagu V\u00e4ndrast saelaudu?<\/span><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<ul>\n<li><span style=\"color: #000000;\">Anti Kidron \u00fctleb \u201eKirjutaja k\u00e4siraamatus\u201c, et kuigi metafoorilaadseid moodustusi v\u00f5ib v\u00f5rdluse abil valmis treida iga\u00fcks, annab vaid 1% neist m\u00f5tteka tulemuse.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Sest tabav metafoor peab kasutama suurt \u00fchisosa inimeste teadvusest ja olema arusaadav \u00fchise keele- ja kultuuriruumi jagajatele.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Eluj\u00f5ulisi ja v\u00e4rskeid v\u00e4ljendeid tasub kindlasti otsida vanas\u00f5nade ja k\u00f5nek\u00e4\u00e4ndude hulgast! Abiks on veebis olev \u201e<\/span><a href=\"http:\/\/www.folklore.ee\/~kriku\/VSR\/FRAMEST.HTM\">Vanas\u00f5naraamat<\/a><span style=\"color: #000000;\">\u201c ja Asta \u00d5imu<\/span> \u201e<a href=\"http:\/\/www.folklore.ee\/rl\/date\/robotid\/leht3.html\">Fraseoloogias\u00f5naraamat<\/a><span style=\"color: #000000;\">\u201c, mis on tekstikirjutaja jaoks t\u00f5elised varalaekad!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>Nipp!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Vanas\u00f5nu \u00fcmber s\u00f5nastades v\u00f5id leida v\u00e4rske ja teemasse h\u00e4sti sobiva v\u00e4ljendi! (Nagu eelolev \u201e\u00f5lled \u00fchte kappi\u201c)<\/span><\/p>\n<\/div>\n<h2><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>7. Sl\u00e4ng \u2013 ole avatud k\u00f5ne\/erikeele v\u00f5imalustele<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Sl\u00e4ngis\u00f5nu iseloomustab kaudne v\u00f5i kujundlik t\u00e4hendus \u2013 sageli metafooride ja v\u00f5rdlustena.<\/span><\/p>\n<p><span style=\"color: #000000;\">Tihti n\u00e4itab sl\u00e4ng mingisse r\u00fchma kuuluvust: n\u00e4iteks sotsiaalsesse klassi, s\u00f5pruskonda, \u00f5pilaste, noortekampade v\u00f5i vangide, aga ka erialaspetsialistide (IT-spetsid, muusikud jne) hulka.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>Sl\u00e4ngi mehhanisme:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Sl\u00e4ngis\u00f5nade t\u00e4hendus v\u00f5ib muutuda tavat\u00e4hendust vastupidiseks: <em>atleet<\/em> \u2013 sl\u00e4ngis k\u00f5hn inimene; <em>eit<\/em> \u2013 noor naisterahvas<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">V\u00f5rdluse ja \u00fcldistuste kasutamine: t\u00fcse inimene on <em>pekk<\/em>, soomlane <em>Pekka<\/em>, rumal noor mees <em>Leo; <\/em>k\u00e4erauad<em> barankad <\/em>jne<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Laenamine v\u00f5\u00f5rkeelest \u2013 <em>deprekas<\/em>,<em> absull<\/em> \u2013 v\u00f5i hoopis t\u00f5lkimine v\u00f5\u00f5rkeelde \u2013 <em>Coply City\u00a0<\/em>(Kopli).<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">L\u00fchendite kasutamine \u2013 <em>mdea<\/em> (ma ei tea); <em>kle<\/em> (kuule), <em>brb<\/em> (be right back), <em>omg<\/em> (Oh my god) jmt<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">S\u00f5na suvaline l\u00fchendamine \u2013 <em>s\u00fcnks<\/em>, <em>\u00e4nks, m\u00f5nsa<\/em><\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">Jpm<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteid veebist: <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><em>T\u0161eki v\u00e4lismaa kultuure! <\/em>(noored.ee)<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>Adminn, tule meie tiimi!<\/em>) (Pirita Seikluspargi Facebooki leht)<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>P10 Lite pauerinupp <\/em>(tele2.ee)<\/span><\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p><span style=\"color: #000000;\"><strong>NB!\u00a0<\/strong><\/span><span style=\"color: #000000;\">Sl\u00e4ngi kasutamisel on oluline, et s\u00f5na tabaks sihtgruppi nagu rusikas kaenlaauku! Pisemagi stiiliv\u00e4\u00e4ratusega teed endale karuteene.<\/span><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2 style=\"text-align: center;\"><strong><br \/>8. Netikeel \u2013 kasuta uusi nooruslikke v\u00f5imalusi <\/strong><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Siinkohal kehtib igihaljas m\u00f5te: ennek\u00f5ike teooria ja siis alles praktika!<\/span><\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Nimelt, kas arvad, et inimesed p\u00fc\u00fcavad meili teel suheldes s\u00f5nu s\u00e4\u00e4sta ning s\u00e4ilitada asjalikku tooni?<\/span><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Jah on vale vastus!<\/span><\/p>\n<p><a href=\"http:\/\/assets.cambridge.org\/97811070\/79137\/frontmatter\/9781107079137_frontmatter.pdf\">Internetips\u00fchholoogia uuringutest<\/a> <span style=\"color: #000000;\">selgub vastupidine trend. Netisuhtlus liigub pigem emotsionaalsuse ja isikup\u00e4rasuse poole.<\/span><\/p>\n<p><span style=\"color: #000000;\">Kasutatakse:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">emotikone: \ud83d\ude0a ,\u2639, \ud83d\ude03 jmt<\/span><\/li>\n<li><span style=\"color: #000000;\">sl\u00e4ngi ja nn kiirkeelt<\/span><\/li>\n<li><span style=\"color: #000000;\">leppe- ja juhul\u00fchendeid<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>Nipp<\/strong>!<\/span><\/p>\n<p><span style=\"color: #000000;\">Pane tabavalt \u00f6eldu kirja (v\u00f5i k\u00f5rva taha) ja kasuta oma tekstis \u00e4ra.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ootamatu emotikon (valik on suur!), l\u00fchend v\u00f5i juhuluulerida v\u00f5ib ka sinu tekstis edasi anda t\u00e4pselt seda, mida sul vaja \u00f6elda on.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteid veebist:<\/strong>\u00a0<em>ootamatu nagu Brexit<\/em>;\u00a0<em>impulsiivne nagu Trump<\/em>;\u00a0<em>pank, mis t\u00f6\u00f6tab nagu sotsiaalv\u00f5rgustik<\/em>;\u00a0<em>g\u00fcmnaasium on nagu nutitelefon<\/em>\u00a0\u2026<\/span><\/p>\n<\/div>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><br \/>9. Kalambuur \u2013 pane lugeja naeratama \ud83d\ude0a<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Naljakas s\u00f5nam\u00e4ng on \u00fchelt poolt osa meelelahutusest, avades teisalt keele varjatud v\u00f5imalusi.<\/span><\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p><span style=\"color: #000000;\">Kasutades tabavat kalambuuri, saad v\u00e4ltida teksti igavaid l\u00f5ppe ja algusi ning h\u00e4\u00e4lestad lugeja \u00f5igele lainepikkusele.<\/span><\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Eesti luules on meisterlikult s\u00f5nam\u00e4ngu kasutanud n\u00e4iteks Ilmar Laaban ja Andres Ehin. Mustern\u00e4ide moodsast kalambuurimeistrist on \u201es\u00e4utsup\u00e4\u00e4suke\u201c <a href=\"https:\/\/geenius.ee\/rubriik\/nii-ma-tootan\/sautsupaasuke-keiti-vilms-viskas-iphonei-pedja-jokke-ja-tegi-sona-klimbimm\/\">Keiti Vilms<\/a>.<\/span><\/p>\n<p><span style=\"color: #000000;\">Sirvi algatuseks meistrite loomingut!<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"color: #000000;\"><strong>Kalambuuritamiseks<\/strong><\/span><\/span><\/p>\n<ol>\n<li><strong><span style=\"color: #000000;\">Kasuta s\u00f5na v\u00f5i s\u00f5navormi teises t\u00e4henduses.<\/span><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">N\u00e4iteks: aprill \u2013 \u00fcks isik, kes kannab prille (a \u2013 ingl umbm\u00e4\u00e4rane artikkel); kaunistama (ka unistama); nahahoidja (kreemi kohta)<\/span><\/p>\n<ol start=\"2\">\n<li><strong><span style=\"color: #000000;\">Kasuta liiteid s\u00f5na t\u00e4henduse muutmisel.<\/span><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">N\u00e4iteks: s\u00e4\u00e4stlus (s\u00e4\u00e4stmine), tuumalik (tuumakas), m\u00f5testik (m\u00f5tete kogum)<\/span><\/p>\n<ol start=\"3\">\n<li><strong><span style=\"color: #000000;\">Moodusta ise liits\u00f5nu, millel on naljakas (lisa)t\u00e4hendus.<\/span><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">N\u00e4iteks: kauah\u00e4ngiv (telefoni aku kohta); lisav\u00f5imatus (tootel puuduv omadus)<\/span><\/p>\n<ol start=\"4\">\n<li><strong><span style=\"color: #000000;\">J\u00e4ta s\u00f5nas t\u00e4hti \u00e4ra, vaheta v\u00f5i lisa.<\/span><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">N\u00e4iteks: ilmapilk (maailmavaade), suvailm (kehv suveilm)<\/span><\/p>\n<ol start=\"5\">\n<li><strong><span style=\"color: #000000;\">Taas: kasuta vanas\u00f5nu ja k\u00f5nek\u00e4\u00e4nde algmaterjalina.<\/span><\/strong><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><strong><br \/>N\u00e4iteks: <\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">T\u00fchi pott ei seisa p\u00fcsti (kokanduses)<\/span><\/p>\n<p><span style=\"color: #000000;\">Kes ees, see vees (spaa sooduspakkumine)<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00d5ppija haarab \u00f5lek\u00f5rrestki (\u00f5ppimise kontekstis)<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">Kui p\u00f5imid vahva s\u00f5naleiu oma lausesse, saadki kalambuuri.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><strong>N\u00e4iteid veebist:<\/strong><\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.etkal.ee\/uudised-1\/augustikuu-parim-prin\"><em>Olerexi Kebabulind<\/em><\/a><\/li>\n<li><span style=\"color: #000000;\"><em>Meie kokkadel oli k\u00f6\u00f6gis nii palav, et v\u00f5tsid jahutavad j\u00e4\u00e4tisekokteilid ette, palusid Lyoni, et ta paneks j\u00e4\u00e4d ka sisse! Lyon nimetas need joogid n\u00fc\u00fcd <u>kokkteilideks<\/u>.<\/em> (Cafe Lyoni FB)<\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Kodutud teosed.<\/em> (Tosca huvikool)<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Nipp!<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Huumor (sh kalambuur) igasse teemasse ja sihtgruppi ei sobi! Testi kolleegi(de)l!<\/span><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><span style=\"color: #ffffff;\">k<\/span><br \/>Kokkuv\u00f5tteks: \u00e4ra stiile segi loksuta<\/strong><\/span><\/h2>\n<p>\u00a0<\/p>\n<ol>\n<li><span style=\"color: #000000;\">H\u00e4\u00e4likulise heak\u00f5la kasutamine on lihtne stiiliv\u00f5te, aga kui sarnaseid silpe satub k\u00f5rvuti \u00fclearu, l\u00e4heb vastuv\u00f5tukanal umbe.<\/span><\/li>\n<\/ol>\n<ol start=\"2\">\n<li><span style=\"color: #000000;\">Sl\u00e4ngi v\u00f5i k\u00f5nekeelt kasuta \u00fcksnes stiililisel eriotstarbel. Ehk: doseeri \u00fclima t\u00e4psusega.<\/span><\/li>\n<\/ol>\n<ol start=\"3\">\n<li><span style=\"color: #000000;\">Kuigi kordused m\u00f5juvad t\u00fc\u00fctult, v\u00f5ib stiilne, sihip\u00e4rane kordus suurendada teksti emotsionaalsust. Ka on \u00fcks kordus parem kui abitu v\u00f5i vale asenduss\u00f5na!<\/span><\/li>\n<\/ol>\n<ol start=\"4\">\n<li><span style=\"color: #000000;\">V\u00e4hem on rohkem: \u00e4ra \u00fcle pinguta! T\u0161ahh.<\/span><\/li>\n<\/ol>\n<ol start=\"5\">\n<li><span style=\"color: #000000;\">Pane uudsed s\u00f5naleiud (<u>kohe<\/u>) kirja! Talleta tabavaid v\u00e4ljendeid, tihti esinevate kli\u0161ees\u00f5nade s\u00fcnon\u00fc\u00fcme jmt.<\/span><\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\"><br \/><strong>Kui soovid, et su tekst oleks haarav, m\u00f5tle end raamidest v\u00e4lja.<\/strong><\/span><\/p>\n<p><strong>Eriti oluline on see <a href=\"http:\/\/www.eiffel.ee\/7votet-mis-teevad-igast-pealkirjast-klikimagneti\/\">pealkirjade puhul<\/a>.<\/strong><\/p>\n<p><strong><span style=\"color: #000000;\">M\u00c4NGI keelega! Aga pane enne reeglid paika.<\/span><\/strong><\/p>\n<p>\u00a0<\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">Artiklis on kasutatud ka j\u00e4rgmisi allikaid:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><em>Anni Ojala \u201eS\u00f5naloome internetireklaamides\u201c, bakalaureuset\u00f6\u00f6, 2012<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Anti Kidron \u201eKirjutaja k\u00e4siraamat\u201c, 2010<\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>M\u00e4rt Hennoste \u201eTeksti\u00f5petuse \u00f5pik\u201c, 1995<\/em><\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kui soovid, et su tekst oleks haarav, m\u00f5tle end raamidest v\u00e4lja.<\/p>\n<p>M\u00c4NGI keelega!<\/p>\n<p>Soovid m\u00e4nguideid?<\/p>\n","protected":false},"author":1,"featured_media":6378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/comments?post=6377"}],"version-history":[{"count":34,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6377\/revisions"}],"predecessor-version":[{"id":6379,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/6377\/revisions\/6379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media\/6378"}],"wp:attachment":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media?parent=6377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/categories?post=6377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/tags?post=6377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}