{"id":5656,"date":"2017-03-23T13:03:30","date_gmt":"2017-03-23T13:03:30","guid":{"rendered":"http:\/\/www.eiffel.ee\/?p=5656"},"modified":"2020-04-21T10:07:52","modified_gmt":"2020-04-21T10:07:52","slug":"pane-rohkem-inimesi-oma-tekste-lugema-5-lihtsat-votet","status":"publish","type":"post","link":"https:\/\/www.eiffel.ee\/en\/pane-rohkem-inimesi-oma-tekste-lugema-5-lihtsat-votet\/","title":{"rendered":"Pane rohkem inimesi oma tekste lugema \u2013 5 lihtsat v\u00f5tet"},"content":{"rendered":"<p><strong>Lugeja peaks mis tahes teksti kiiresti m\u00f5istma, eristama t\u00e4htsaimat ja loetu omaks v\u00f5tma. Seet\u00f5ttu on sisu k\u00f5rval sama oluline ka teksti oskuslik vormindamine.<\/strong><\/p>\n<p>Kui n\u00e4ed oma e-kirjade v\u00f5i veebitekstide vormindamisega veidi vaeva, kasvab nende l\u00e4bilugemise <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.createsend.ie\/formatting-effects-email-readability\">t\u00f5en\u00e4osus kuni 25%<\/a><\/span>.<\/p>\n<p>T\u00f5useb ka\u00a0t\u00f5en\u00e4osus, et lugeja teeb seda, mida soovisid \u2013 saadab p\u00e4ringu, ostab sinult, klikkab lingile vms.<br \/>\n<span style=\"color: #ffffff;\">blank<\/span><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<div>\n<h2 style=\"text-align: center;\"><strong>#1\u00a0Jaga tekst osadeks<\/strong><\/h2>\n<p><span style=\"color: #f1f1f1;\">ba<\/span><\/p>\n<p>Info liigendamine muudab selle hoomamise lihtsamaks ning parandab lugeja v\u00f5imet teavet m\u00f5ista ja m\u00e4letada.<br \/>\n<span style=\"color: #f1f1f1;\">blank<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Kumb telefoninumber sulle paremini meelde j\u00e4\u00e4b:<\/strong><\/p>\n<p><span style=\"color: #f1f1f1;\">ba<\/span><\/p>\n<h4 style=\"text-align: center;\"><strong>6\u00a0137\u00a0354 <\/strong><\/h4>\n<p style=\"text-align: center;\"><strong>v\u00f5i <\/strong><\/p>\n<h4 style=\"text-align: center;\"><strong>6137354?<\/strong><\/h4>\n<p><span style=\"color: #f1f1f1;\">ba<\/span><\/p>\n<p><span style=\"color: #f1f1f1;\">ba<\/span><br \/>\nTeksti liigendades lood visuaalselt eristuvad \u00fcksused, mis on \u00fcldise terviku loogilised osad. Sellega v\u00e4ldid lugeja suurde tekstimassiivi l\u00e4mbumise tunnet.<\/p>\n<p><span style=\"color: #f1f1f1;\">ba<\/span><\/p>\n<blockquote><p>Vorminduse juures ongi teksti liigendamine ehk<br \/>\nosadeks jagamine vast k\u00f5ige olulisem teadmine.<\/p><\/blockquote>\n<p><span style=\"color: #f1f1f1;\">ba<\/span><\/p>\n<p>Kuidas seda teha? V\u00e4ga lihtsalt:<\/p>\n<ul>\n<li>Vahepealkirjad annavad lugejale m\u00f5ista, et sealt algab uus osa<\/li>\n<li>Pildid ja videod loovad tunde, et \u00fcks tekst (tervik) on enne visuaali ja teine p\u00e4rast seda<\/li>\n<li>Raam tekstiosa \u00fcmber seob selle \u00fcheks tervikuks<br \/>\n<span style=\"color: #f1f1f1;\">ba<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div>\n<h2 style=\"text-align: center;\"><strong><span style=\"color: #ffffff;\">b<\/span><br \/>\n#2 Vali kergesti loetav ja asjalik font<\/strong><\/h2>\n<\/div>\n<p><a href=\"https:\/\/www.indy100.com\/article\/this-is-the-worlds-most-persuasive-font--eyzCcmjwwWb\"><br \/>\n<\/a><span style=\"color: #ffffff;\">b<\/span><a href=\"https:\/\/www.indy100.com\/article\/this-is-the-worlds-most-persuasive-font--eyzCcmjwwWb\"><br \/>\n<\/a><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.indy100.com\/article\/this-is-the-worlds-most-persuasive-font--eyzCcmjwwWb\">Testid on t\u00f5estanud<\/a><\/span>, et ametliku v\u00e4limusega ja h\u00e4sti loetavas fondis kirjutatud tekstiga n\u00f5ustub lugeja kergemini kui naljatlevas v\u00f5i ilutsevas fondis kirjutatuga.<\/p>\n<p>Sest see m\u00f5jub usaldusv\u00e4\u00e4rse ja turvalisena.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-5665\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2017\/03\/typefaces-295x300.jpeg\" alt=\"fondid\" width=\"295\" height=\"300\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2017\/03\/typefaces-295x300.jpeg 295w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/03\/typefaces-216x220.jpeg 216w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/03\/typefaces-590x600.jpeg 590w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/03\/typefaces.jpeg 629w\" sizes=\"auto, (max-width: 295px) 100vw, 295px\" \/><span style=\"color: #ffffff;\">blank<\/span><br \/>\nV\u00f5rdle n\u00e4iteks:<\/p>\n<p>Usaldusv\u00e4\u00e4rseimad ja k\u00f5ige paremini loetavad fondid oli <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.indy100.com\/article\/this-is-the-worlds-most-persuasive-font--eyzCcmjwwWb\">selle uuringu<\/a><\/span> p\u00f5hjal (alates k\u00f5rgeimast) Baskerville, Computer Modern, Trebuchet, Helvetica ja Georgia. Ja ebausaldusv\u00e4\u00e4rseim Comic Sans.<\/p>\n<p><a href=\"http:\/\/www.humanfactors.com\/newsletters\/more_about_fonts.asp\"><span style=\"text-decoration: underline;\">Loetavuse huvides<\/span><\/a> ei tohiks fondi suurus veebis ega e-kirjas olla kunagi v\u00e4iksem kui 10 punkti (optimaalne on 12 pt, vanematel inimestel 14 pt).<\/p>\n<h2><span style=\"color: #ffffff;\">b<\/span><\/h2>\n<h2 style=\"text-align: center;\"><strong>#3 R\u00f5huta olulist, aga pea piiri<\/strong><\/h2>\n<p><span style=\"color: #ffffff;\">b<\/span><\/p>\n<p><span style=\"color: #ffffff;\">b<\/span><br \/>\nTeksti olulisemaid osi tuleks esile t\u00f5sta.<\/p>\n<p>Siin kehtib kaks reeglit:<\/p>\n<ol>\n<li>\u00c4ra kasuta kaht erinevat r\u00f5hutamismeetodit korraga.<\/li>\n<li>Kasuta esilet\u00f5stmist m\u00f5\u00f5dukalt \u2013 kui sa k\u00f5ike r\u00f5hutad, ei r\u00f5huta sa l\u00f5puks midagi.<\/li>\n<\/ol>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #ffffff;\"><br \/>\n<\/span>Olulise eristamiseks on mitu v\u00f5imalust:<\/p>\n<ul>\n<li>SUURT\u00c4HELINE, <strong>rasvane<\/strong> ja <em>kaldkiri<\/em> on head l\u00fchikeste tekstil\u00f5ikude v\u00f5i s\u00f5nade v\u00e4ljatoomiseks, pikkade jaoks aga mitte.<\/li>\n<\/ul>\n<ul>\n<li>Erilise r\u00f5hutamiseks v\u00f5id k\u00e4iku lasta ka <strong><em>rasvase kaldkirja<\/em><\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>Teksti rasvaseks tegemise asemel v\u00f5id t\u00e4hevahe s u u r e m a k s<\/li>\n<\/ul>\n<ul>\n<li>Hea viis pealkirjade, alapealkirjade v\u00f5i \u00fcksikute s\u00f5nade r\u00f5hutamiseks on L\u00c4BIV SUURT\u00c4HT.<\/li>\n<\/ul>\n<ul>\n<li>T\u00e4helepanu \u00e4ratamiseks v\u00f5id kasutada ka erim\u00e4rke, n\u00e4iteks *t\u00e4rni*. Siinjuures on oluline, et m\u00e4rk on nii r\u00f5hutatava tekstiosa ees kui ka taga.<\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p>Vajaliku tekstiosa t\u00f5stab esile ka <span style=\"color: #ff6600;\">erinevate<\/span> <span style=\"color: #99cc00;\">v\u00e4rvide<\/span> kasutamine.<\/p>\n<p><span style=\"color: #ffffff;\">b<\/span><\/p>\n<blockquote><p>Piira kasutatavate v\u00e4rvide hulka kahe<br \/>\nv\u00f5i \u00e4\u00e4rmisel juhul kolmega.<\/p><\/blockquote>\n<p><span style=\"color: #ffffff;\">b<\/span><\/p>\n<p>Liigne v\u00e4rvide kasutamine tekitab vikerkaareefekti ja pealegi n\u00e4evad sellised tekstid amat\u00f6\u00f6rlikud v\u00e4lja. Mida tagasihoidlikum on <span style=\"color: #993300;\">teine kasutatav v\u00e4rv<\/span>, seda dramaatilisem on tegelikult efekt.<\/p>\n<hr \/>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p>Muust tekstist eristuvad ka loendid.<\/p>\n<ul>\n<li>Kasuta loendis max 3\u20135 punkti.<\/li>\n<\/ul>\n<ul>\n<li>Iga punkti tekst v\u00f5iks \u00fchele reale \u00e4ra mahtuda.<\/li>\n<\/ul>\n<ul>\n<li>Sest l\u00fchike loendipunkt on h\u00e4sti n\u00e4htav, pikad laused ei eristu muust tekstist piisavalt.<\/li>\n<\/ul>\n<h2><span style=\"color: #ffffff;\">blank<\/span><\/h2>\n<h2 style=\"text-align: center;\"><strong>#4 Too tekst taustalt h\u00e4sti esile<\/strong><\/h2>\n<p><span style=\"color: #ffffff;\">b<\/span><\/p>\n<p><span style=\"color: #ffffff;\">b<\/span><br \/>\nTeksti loetavuse seisukohalt on v\u00e4ga oluline selle kontrastsus taustaga: mida suurem kontrast, seda parem.<\/p>\n<ul>\n<li>Eelistama peaks tumedat teksti heledal taustal (jah, see on ehk igav \u2013 eriti veebis \u2013, aga pikemate tekstide loetavuse seisukohast ainu\u00f5ige).<\/li>\n<\/ul>\n<ul>\n<li>Mustal taustal valge teksti lugemine v\u00e4sitab silmi rohkem: valge peegeldub sel juhul igas suunas.<\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<div style=\"background: #000000; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<p><span style=\"color: #ffffff;\">Heledat teksti tumedal taustal on sobiv kasutada mingile teksti konkreetsele (l\u00fchemale) osale v\u00f5i elemendile t\u00e4helepanu juhtimiseks.<\/span><\/p>\n<\/div>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2><\/h2>\n<h2 style=\"text-align: center;\"><strong>#5 Hoia read ja l\u00f5igud l\u00fchikesed<\/strong><\/h2>\n<p><span style=\"color: #f1f1f1;\">b<\/span><\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">b<\/span><br \/>\nTekstirea \u201eideaalne pikkus\u201c on 40\u201355 t\u00e4hem\u00e4rki ehk umbes p\u00fcstise nutitelefoni ekraani laius. Sellist tekstirida on mugav lugeda, sest lugeja tunneb, et ta liigub tekstiga kiiresti edasi.<\/p>\n<p><strong><span style=\"color: #f1f1f1;\">blank<\/span><br \/>\nKumba teksti sa parema meelega loeksid?<\/strong><\/p>\n<p>a. Seda on lihtne saavutada rea jagamisega teksti ja illustratsiooni vahel. Illustratsioon (pilt, tabel, graafik vms) paiguta alati paremale, sest lugeja silmad liiguvad vasakult paremale ja ta on harjunud, et rida algab tekstiga.<\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p>V\u00d5I<\/p>\n<p><span style=\"color: rgba(241, 241, 241, 0.945);\">blank<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3505\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/10\/A-B_testimine-e1455540268808-300x145.png\" alt=\"A-B_testimine\" width=\"300\" height=\"145\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2014\/10\/A-B_testimine-e1455540268808-300x145.png 300w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/10\/A-B_testimine-e1455540268808-220x106.png 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/10\/A-B_testimine-e1455540268808.png 620w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>b. Seda on lihtne saavutada rea jagamisega teksti ja illustratsiooni vahel. Illustratsioon (pilt, tabel, graafik vms) paiguta alati paremale, sest lugeja silmad liiguvad vasakult paremale ja ta on harjunud, et rida algab tekstiga.<\/p>\n<\/div>\n<h2 style=\"text-align: center;\"><strong><span style=\"color: #ffffff;\">b<\/span><br \/>\nKokkuv\u00f5te: vormindus tasub \u00e4ra<\/strong><\/h2>\n<p><span style=\"color: #ffffff;\">b<\/span><\/p>\n<p><span style=\"color: #ffffff;\">b<\/span><br \/>\nL\u00e4bim\u00f5eldud vormindus v\u00f5ib olla isegi olulisem kui ahvatlev sisu. Miks?<\/p>\n<p>Meie t\u00e4helepanu kestus on langenud 8 sekundile.<\/p>\n<p><strong>Veebitekste enam ei loeta, vaid skaneeritakse<\/strong>. \u00dche pilguga p\u00fc\u00fctakse haarata t\u00e4htsaim: ajju j\u00f5uavad (vahe)pealkirjad, pildiallkirjad ja v\u00e4ljav\u00f5tted.<\/p>\n<p>Nutikalt vormindatud ja kergesti loetav tekst \u00e4rgitab lugejat astuma j\u00e4rgmist sammu.<\/p>\n<p>Tegema seda, mida sina soovid: ostma, blogi k\u00fclastama, uuringule klikkama.<\/p>\n<p>Proovi j\u00e4rele!<\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-kirjade ja veebitekstide vormindamine kasvatab nende l\u00e4bilugemise t\u00f5en\u00e4osust kuni 25%. <\/p>\n<p>Loe, kuidas seda lihtsalt teha.<\/p>\n","protected":false},"author":1,"featured_media":5662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/5656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/comments?post=5656"}],"version-history":[{"count":51,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/5656\/revisions"}],"predecessor-version":[{"id":9212,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/posts\/5656\/revisions\/9212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media\/5662"}],"wp:attachment":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media?parent=5656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/categories?post=5656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/tags?post=5656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}