{"id":8242,"date":"2019-10-25T09:19:26","date_gmt":"2019-10-25T09:19:26","guid":{"rendered":"https:\/\/www.eiffel.ee\/?page_id=8242"},"modified":"2019-11-15T08:05:27","modified_gmt":"2019-11-15T08:05:27","slug":"copywriting","status":"publish","type":"page","link":"https:\/\/www.eiffel.ee\/en\/services\/copywriting\/","title":{"rendered":"Copywriting turns hesitation into \u2192 SALES"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5091 alignright\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2015\/03\/shutterstock_325899824-300x200.jpg\" alt=\"Sisuloome\" width=\"400\" height=\"267\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2015\/03\/shutterstock_325899824-300x200.jpg 300w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/03\/shutterstock_325899824-768x512.jpg 768w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/03\/shutterstock_325899824-650x433.jpg 650w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/03\/shutterstock_325899824-220x147.jpg 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/03\/shutterstock_325899824-298x200.jpg 298w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/03\/shutterstock_325899824-900x600.jpg 900w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span style=\"color: #000000;\">Your service or product is <strong>made to be sold<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000;\">And we work on that same principle.<\/span><\/p>\n<p><span style=\"color: #000000;\">Eiffel\u2019s strategic copywriting takes care of making your important messages clear to your client.<\/span><\/p>\n<p><span style=\"color: #000000;\">So you can start filling orders first thing in the morning.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><strong><span style=\"color: #ffffff;\">bla<\/span><\/strong><\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><strong>Who and Why?<\/strong><\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">bla<\/span><br \/>\nThe first priorities are your target group and specific goals. For example:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">To grow sales<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"color: #000000;\">To increase visibility for a product or service<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: left;\"><span style=\"color: #000000;\">To increase website engagement<\/span><br \/>\n<span style=\"color: #ffffff;\">blank<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><strong>With a poorly worded website, it doesn\u2019t matter if you are on page 1 or 17 in the Google search results<\/strong>. As you know, it only takes a second to move on.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #ffffff;\">blan<\/span><\/p>\n<p><span style=\"color: #000000;\">If you can formulate an idea, we can help verbalize it \u2013 from your desired perspective.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">bla<\/span><br \/>\n<a href=\"https:\/\/www.eiffel.ee\/en\/contact-us\/\" class=\"btn btn-default\">Get a quote<\/a><\/p>\n<h2><\/h2>\n<hr>\n<h2><span style=\"color: #000000;\"><strong><span style=\"color: #ffffff;\">bl<\/span><br \/>\n<\/strong><\/span>Mathematically Accurate but Alive<\/h2>\n<p><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6069\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2017\/06\/emotsionaalne_copywriting-1-300x208.jpg\" alt=\"tekstiloome\" width=\"375\" height=\"260\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2017\/06\/emotsionaalne_copywriting-1-300x208.jpg 300w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/06\/emotsionaalne_copywriting-1.jpg 650w, https:\/\/www.eiffel.ee\/app\/uploads\/2017\/06\/emotsionaalne_copywriting-1-220x152.jpg 220w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>As our team creates your text, we delve deep into your field by:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">searching for information<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\">finding out what excites your customer<\/span><\/li>\n<li><span style=\"color: #000000;\">writing a text that is fully edited and proofread.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<p><span style=\"color: #000000;\">We make the complex simple and the verbose just right. And add just the right emotion.<\/span><\/p>\n<style>\n      .swiper-pagination {\n        text-align: right !important;\n        padding-right: 20px !important;\n      }\n      .swiper-pagination-bullet {\n        width: 12px !important;\n        height: 12px !important;\n        margin: 0 5px !important;\n        background-color: #5c5c5c;\n      }\n      .swiper-pagination-bullet-active {\n        background: #d01501 !important;\n      }\n    <\/style><div class=\"w-full\"><div class=\"swiper\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"portrait-text-item__portrait\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-720\" src=\"https:\/\/www.eiffel.ee\/app\/uploads\/2019\/10\/heleri_karo-300x300.jpg\" alt=\"\" width=\"220\" height=\"220\"\/><\/div><div class=\"portrait-text-item__content\"><div class=\"portrait-text-item__text \"><\/div><div class=\"portrait-text-item__text \"><span>&nbsp;<\/span><\/div><div class=\"portrait-text-item__text \"><p><span style=\"color: #000000;\">\u201cThey made our complex business texts easy for customers to understand and consume while also understanding the numerous rules governing our brand.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Heleri K\u00e4ro | Telia<\/span><\/p>\n<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"portrait-text-item__portrait\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-720\" src=\"https:\/\/www.eiffel.ee\/app\/uploads\/2019\/10\/timo-porval_720-300x300.jpg\" alt=\"\" width=\"220\" height=\"220\"\/><\/div><div class=\"portrait-text-item__content\"><div class=\"portrait-text-item__text \"><\/div><div class=\"portrait-text-item__text \"><span>&nbsp;<\/span><\/div><div class=\"portrait-text-item__text \"><p><span style=\"color: #000000;\">\u201cWhen writing copy makes you feel like beating your head against the wall, get in touch with Eiffel. They were inspiring right from our first meeting.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Timo Porval | Lavii<\/span><\/p>\n<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"portrait-text-item__portrait\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-720\" src=\"https:\/\/www.eiffel.ee\/app\/uploads\/2019\/11\/Kenno_Kaupmees-300x300.jpg\" alt=\"\" width=\"220\" height=\"220\"\/><\/div><div class=\"portrait-text-item__content\"><div class=\"portrait-text-item__text \"><\/div><div class=\"portrait-text-item__text \"><span>&nbsp;<\/span><\/div><div class=\"portrait-text-item__text \"><p><span style=\"color: #000000;\">\u201cThanks to Eiffel I know that instead of 3 sentences one can express himself with 1 sentence.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Kenno Kaupmees | Skaut24 <\/span><\/p>\n<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"portrait-text-item__portrait\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-720\" src=\"https:\/\/www.eiffel.ee\/app\/uploads\/2019\/10\/Sven_Nuum-300x298.jpg\" alt=\"\" width=\"220\" height=\"220\"\/><\/div><div class=\"portrait-text-item__content\"><div class=\"portrait-text-item__text \"><\/div><div class=\"portrait-text-item__text \"><span>&nbsp;<\/span><\/div><div class=\"portrait-text-item__text \"><p><span style=\"color: #000000;\">\u201cAt first, we thought we could manage on our own. But after working with Eiffel, we know better. They get involved and work together as a team, which always brings good results.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Sven Nuum | Boost YOURSELF<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class=\"swiper-pagination\"><\/div><\/div><\/div><script>\n      document.addEventListener(\"DOMContentLoaded\", function() {\n        new Swiper(\".swiper\", {\n          slidesPerView: 1,\n          spaceBetween: 30,\n          loop: true,\n          autoplay: {\n            delay: 5000,\n            disableOnInteraction: false\n          },\n          pagination: {\n            el: \".swiper-pagination\",\n            clickable: true,\n          }\n        });\n      });\n    <\/script>\n<hr>\n<h2 style=\"text-align: center;\"><em><span style=\"color: #ffffff;\">blank<\/span><br \/>\n<\/em>Sample prices for Copywriting:<\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">blank<\/span><\/h2>\n<div class=\"large-icon-info\"><\/div>\n<div class=\"large-icon-info\">\n<div class=\"row\">\n<div class=\"col-1-4\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2323\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/icon2-150x150.png\" alt=\"6\" width=\"130\" height=\"130\"><\/p>\n<p><span style=\"color: #000000;\">Web banner<\/span><br \/>\n<span style=\"color: #000000;\">1 piece<\/span><br \/>\n<span style=\"color: #000000;\"> From \u20ac69<\/span><\/p>\n<\/div>\n<div class=\"col-1-4\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2325\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/icon5-150x150.png\" alt=\"8\" width=\"130\" height=\"130\"><\/p>\n<p><span style=\"color: #000000;\">Website<\/span><br \/>\n<span style=\"color: #000000;\">1 page<\/span><br \/>\n<span style=\"color: #000000;\">From \u20ac169<\/span><\/p>\n<\/div>\n<div class=\"col-1-4\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2322\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/8-150x150.png\" alt=\"5\" width=\"130\" height=\"130\"><\/p>\n<p><span style=\"color: #000000;\">Blog post<\/span><br \/>\n<span style=\"color: #000000;\">400 words<\/span><br \/>\n<span style=\"color: #000000;\">From \u20ac199<\/span><\/p>\n<\/div>\n<div class=\"col-1-4\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2325\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/6-150x150.png\" alt=\"8\" width=\"130\" height=\"130\"><\/p>\n<p><span style=\"color: #000000;\">Sales Email<\/span><br \/>\n<span style=\"color: #000000;\">1 piece<\/span><br \/>\n<span style=\"color: #000000;\"> From \u20ac269<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr>\n<h3><span style=\"color: #000000;\">Read more about the types of copy we write.<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #000000;\">Websites and Landing Pages<\/span><\/h2>\n<h2><span style=\"color: #000000;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2184\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/icon5-150x150.png\" alt=\"icon5\" width=\"150\" height=\"150\"><\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Web copy created by Eiffel gives you a trustworthy online presence. It also encourages the reader to buy your product or service.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">blank<\/span><\/p>\n<p><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<div id=\"Kodulehed ja maandumislehed\"><\/div>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><strong>Emails<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2323\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/6-150x150.png\" alt=\"6\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/6-150x150.png 150w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/6-220x220.png 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/6.png 242w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">There are a 1,001 things you could write in the subject line or body of your e-mail. Only few of them are effective.<\/span><\/p>\n<p><span style=\"color: #000000;\">You don\u2019t need to know how to start your sales letter. We\u2019ll take care of it.<\/span><\/p>\n<\/div>\n<h2><span style=\"color: #ffffff;\">bla<\/span><\/h2>\n<h2><span style=\"color: #000000;\"><strong>Ads<\/strong><\/span><\/h2>\n<h2 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2304\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/1-150x150.png\" alt=\"1\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/1-150x150.png 150w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/1-220x220.png 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/1.png 242w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/strong><\/h2>\n<p><span style=\"color: #000000;\">A catchy text or a good story attracts interest. A lot of it! You will also enjoy customers\u2019 attention with the Google Ads and Facebook ads that we create.<\/span><\/p>\n<p><span style=\"color: #000000;\">Employment ads also advertise you.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2><strong><span style=\"color: #000000;\">Press releases<\/span><\/strong><\/h2>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2322\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5-150x150.png\" alt=\"5\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5-150x150.png 150w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5-220x220.png 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5.png 242w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">The content of a press release is based on informational hierarchy and news value. We make clear what is most important about your news, product or service.<\/span><\/p>\n<p><span style=\"color: #000000;\">Don\u2019t be afraid to shine!<\/span><\/p>\n<\/div>\n<p><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Product Descriptions<\/span><\/strong><\/h2>\n<h2 style=\"text-align: justify;\"><strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2325\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/8-150x150.png\" alt=\"8\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/8-150x150.png 150w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/8-220x220.png 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/8.png 242w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/strong><\/h2>\n<p><span style=\"color: #000000;\">A well written service or product description is informative, simple to read and triggers the right emotion. <\/span><\/p>\n<p><span style=\"color: #000000;\">This is exactly what you will get.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<div style=\"background: #f1f1f1; border: 1px solid #ccc; padding: 20px; margin-bottom: 20px;\">\n<h2><strong><span style=\"color: #000000;\">Video<\/span><\/strong><\/h2>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2303\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/4-150x150.png\" alt=\"4\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/4-150x150.png 150w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/4-220x220.png 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2015\/10\/4.png 242w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\">Do you need a text for a business video or presentation? Eiffel will help whenever you need words to work with the image.<\/span><\/p>\n<p><span style=\"color: #000000;\">A thoughtful presentation keeps them hooked to the end.<\/span><\/p>\n<\/div>\n<p><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-size: 25.6px;\">Blog posts<\/span><\/strong><\/span><\/h2>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-size: 25.6px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2322\" src=\"http:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5-150x150.png\" alt=\"5\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5-150x150.png 150w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5-220x220.png 220w, https:\/\/www.eiffel.ee\/app\/uploads\/2014\/08\/5.png 242w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/span><\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Most blog posts won\u2019t take you to the front page on Google\u2026 or help you reach people.<\/span><\/p>\n<p><span style=\"color: #000000;\">Especially when they are too clich\u00e9 or boring or sound like they were written for Google robots. Eiffel will give you articles that are the opposite of that.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">bla<\/span><\/p>\n<hr>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.eiffel.ee\/en\/contact-us\/\" class=\"btn btn-default\">Get a Quote<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your service or product is made to be sold. And we work on that same principle. Eiffel\u2019s strategic copywriting takes care of making your important messages clear to your client. &hellip; <a href=\"https:\/\/www.eiffel.ee\/en\/services\/copywriting\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8129,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-single-service.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-8242","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/pages\/8242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/comments?post=8242"}],"version-history":[{"count":44,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/pages\/8242\/revisions"}],"predecessor-version":[{"id":9299,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/pages\/8242\/revisions\/9299"}],"up":[{"embeddable":true,"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/pages\/8129"}],"wp:attachment":[{"href":"https:\/\/www.eiffel.ee\/en\/wp-json\/wp\/v2\/media?parent=8242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}